SEO THE COMPLETE PRACTICAL GUIDE
22.05.2016.
Search engine optimization is the process of optimizing web page or website for it to be crawlable for search engines. There are are a lot of ways a website can gain its traffic or potential customers, any other method apart from SEO is of low value compare to what SEO gives. there are a lot of search engines out there but the Top 3 are Google, Bing and yahoo. SEO is divided into two the on-site SEO and off-site SEO.
ON-SITE SEO
On-site Seo is SEO techniques to observe while creating a web page or a blog post.
1.The of your content should be between 35 character minimum and recommended 65 character maximum so that it will not be too long to display in the search engine.
2. your focus keyword should appear in the URL of the page.
4. The URL of your web page or blog should be like
5. You should try and include your keyword in the first paragraph because google displays it as excerpts from your web page or simply put it uses it as meta description because people that visit Google will like to see a peek of what they are looking for.
6. It strongly recommended by Google that the content of your web page or blog post must not be less than 300 words
7. Always enclose the titles in the content of your web page or blog post with HTML heading tag like so.
your title
.
8. The keyword density of your page or blog content should be between 1.5% minimum and 2.5% maximum. so you are advised to repeat the keyword in your content multiple times. but if its more than 2.5% it will be considered as spam
9. Meta keywords and description can be used to target a particular country or locality and are not to be ignored although it is not a ranking factor.
10. Use alt tags on your images example .
11. Your web page should be responsive or mobile phone ready because 70% of internet users use mobile phones.
12. Don’t do copy and paste but offer visitors meaningful content and google hates duplicate content.
13. Link to other relevant websites because this action is also a ranking factor but doing it excessively is considered as spam.
14. While linking to relevant sites make them no follow because it is strongly recommended by Google. to other page
15. Link naturally within your website this reduces bounce rates, hence signaling to google that your website is relevant
16. Correct grammatical errors on your site.
17. Post regularly at least once a day.
18. Use a variety of Keywords and it is recommended not to use the same keyword on and on again.
19. Use relevant images to describe your post.
20. Your focus keyword must appear in the URL of the page.
21. Use Yoast if your website is powered by WordPress.
22. Let your post be an answer to a query in Google.
OFF-SITE SEO
Off-site SEO is Google’s 80% ranking factor. And should be taken serious because it affects your SERP (SEARCH ENGINE RESUL PAGE) ranking. therefore, the quality of your backlinks is based on the Domain Authority and Page Authority of a website
1. Get backlinks from relivant sites in your niche.
2. Visit websites and drop relevant comments and add value to their website.
3. Be social network savvy. use TwitterFeed of delvr.it to feed your social networks when you post
4. Submit your best posts on Social bookmarking sites like StumbleUpon, Reddit , Delicious, Digg. Etc.
6. involve yourself in guest blogging.
7. Optimize your anchor text. Here your anchor text should be the keyword you want to rank in google. Don’t over optimize your anchor text so that you will not be penalized its recommended that you use varieties of keywords.
8. Post things on forum sites. don’t use spined article while doing this cause your article will get deleted later.
9. Don’t concentrate on just one website while building your backlinks spread your wings so that the whole thing will look natural.
10. Try your best to make them no follow backlinks so that google will not see you as a spammer.
11. Submit your website sitemap usually an XML file to search engine webmaster consoles like Google’s Search console Bing Webmaster tools and Yandex Webmaster. with them, you can track your website’s performance and know where you can work on. with it also you can target a specific URL. You can use it to access a tool you will use and check if your website mobile friendly
12. Make sure the template or the structural design of your blog is responsive and mobile ready. Google displays mobile ready websites first when they are being searched.
13. Add google analytics because you will get a boost for using google analytics.
14. Use AdWords. You get a boost because you use AdWords.
That’s all I have to say on SEO if you noticed that I skipped any information due to my human imperfection please make use of the comment system. if you like this article please share it with your friends. If you need SEO services feel free to contact me.
