Lots of blogs and websites owned by an individual who’s SEO is performing very well yet they earn little or nothing from their online establishment. I have seen a case where an individual whose blog is was recently launched and he started earning 2$ per day on AdSense whereby his friend who’s website/blog has existed for years, yet his earnings are low. The question is it because of his backlinks or is it because of his contents or niche. Let me answer the question
FACTORS THAT AFFECT EARNINGS
There are a couple of factors that affect online earnings whereby you have enough traffic. Knowing them will help you a cleanup your blog/website.
NICHELESS WEBSITE/BLOG
Trying to include all niche in your website/blog whereby you are the only one managing your blog confuses ad servers like Google AdSense. Concentrating on a niche will help the algorithm serve the right ads on your blog. My advice concentrates on a niche.
AD PLACEMENT
Placing ads in the right position will increase your Click Trough Rate (CTR). Secondly knowing the right ad format of your blog. Here you need to use your sense of reasoning to detect the right spot to place your ads thereby putting yourself in your visitor’s shoes to know the right thing to do.
KNOW YOUR AUDIENCE
Knowing your audience is a key factor to our success as a blogger. This will help you serve the right ads to the right people and also know the right content to serve them. To know your audience you need to implement analytics on your site. I recommend Google Analytics and Quant cast. Analytics will help you to know your traffic sources, country, and behavior gender and age bracket. This information will help you realign your blog to suit your traffic although you may not have anything to do with them because it did not turn out the way your expect.
SELL YOUR OWN GOODS/SERVICES
A lot of bloggers will ask, what do I have to offer? All my life I have been writing articles and I really don’t know how to do anything at all. But you are a creative writer. That’s true. Selling your own skill after building your trust is a very important. So sell everything possible on your blog/website it is allowed.
MULTI-LANGUAGE
The internet is filled with diverse people, you don’t get a notification on when they visit your site, rather it’s your Job to serve them your blog content in their own language this will make them click relevant ads. If your blog is powered by WordPress then you can use WPML to create different language versions of your site. If you are using blogger it’s recommended to add Google Translator on your blog
USE THE RIGHT AD SERVER
There are lots of ad serving companies out there is AdSense, Bidvitizer, Adcash, Infolinks. Etc. before you choose and ad network, first of all, check if they have ads that will suit your visitors, so that you will not serve the right ads to the wrong person. It is recommended to use more than one ad network to increase your earnings.
OFFER SPONSORED ADS ON YOUR OWN
Allow advertisers to be able to contact you and place ads on your site. Overcharging them will chase them away but reducing your ad rates will bring many of them and your stream of income will be supercharged because you will be having lots of companies to advertise. It is recommended that you are friendly and flexible with them, giving them due respect because they are contributing to the success of your blog.
BE BUSINESS MINDED
Being business minded will enable your blog to grow faster. Here you will ask yourself how will your blog profit or benefit advertisers. Understanding the fact that everybody is coming online to do business and you need your visitors to buy your ads because that is business thereby not being interested in your selfish gains only but being interested in serving advertisers and visitors a quality website all round.
LOOK OUT FOR ADVERTISERS
Yes, you don’t sit down and wait for advertisers. Just the way you spent your time and applied for Google AdSense, work hard and look for companies who will be interested in advertising on your blog, be it sponsored content or banner. Where and how to look for advertisers remains a mystery though it’s not.Fiverr, yes Fiverr is a website where people offer digital services starting from $5. So Fiver is a good place to start. At Fiverr, you can offer all your advertising services starting from sponsored post to banners. Secondly, I believe you now know who your potential customers are the next thing to do is to make use of Google get them contact telling them what you have to offer, definitely, they will look into your proposal and give it a resounding concern. WARNING! Don’t offer what you cannot do. You can also do some local marketing in your locality if your blog has good number of visitors from your locality
SERVE TARGETED ADS
I know you don’t have programming skill to program your own ad network but there is a service from Google called DPF for publishers. This service will help you serve targeted as to your visitors thereby giving them returns on investment, this will make them returning customers.
AFFILIATE MARKETING
Affiliate marketing pays if done in a right manner. But there a lot to affiliate than outing up burners and sponsored post on your site. Therefore, I suggest reading AFFILIATE MARKETING THE SUCCESS ROUTE.
Thank you very much for buying out your time to read this article, it’s quite a long one. If you have any question fell free to contact me I will help you, I am always ready to help you 24/7. If you don’t know where to start how to do some things mentioned in this article you are free to seek help. The comment section below is for you make use of it and tell me how you fell. Express your gratitude by sharing this with your friends on the social network.
